As new technology has encouraged – nay dictated – that we increasingly live our lives on the move, with phones, computers and entertainment systems taking the concept of “mobile” to design’s cutting edge, it seems odd that mobile living in its basic form – a home on wheels – has never registered on the cool radar.
Guests will be able to stay in the static campground or head out on their own or with a driver to experience mobile living in splendid isolation. “I expect many of our visitors to be local families who want to make the most of the desert but don’t want to give up their comfort to do so,” says al Shaikh.
While the interior styling is traditional, the specification is anything but. In the largest of the Coachmen RVs comforts include air conditioning specially modified for the summer heat, a separate double bedroom, power shower, flat-screen TV and a full-sized refrigerator. Not to mention a main living area that expands a full metre in width when the trailer is parked. “People have had enough of five-star hotels,” al Shaikh explains. “Here they will feel they have experienced something new in life – learn about Bedouin food and the plants, trees and animals of the desert – knowledge that our young people know little of.” Al Shaikh’s RVs may not have the futuristic lines of Deam’s architectural interiors but their integration into such a traditional aspect of Emirati life has arrived at an interesting point in the history of mobile living.